Hint: it's tequila sunrise.
Zeguro is a cyber insurance startup looking to calm the storm around internet security. As an early-stage startup of recent conception, Zeguro was still in development phase, but the founders wanted a set of design guidelines that would make life easier for their future designers.
When we started, they had an internet full of Balsamiq wireframes and not much else. We decided to help them do 2 things:
1. Develop a style guide for future design decisions.
2. Develop design principles
As a designer in a team of 6, in addition to contributing to all components of the style guide, I personally took charge of creating hi-fi mock-ups using our newly created style guide, and conducting the final scrub for consistency and layout across all screens.
First, we sat the founders down and handed them a wad of Post-Its and asked them to write down all adjectives they would want users to describe Zeguro with.
We then grouped these adjectives based on theme, resulting in 5 adjectives. We then pitted the founders against each other. "Rank them in order of importance," we said, " and maybe you'll have polar opposite answers!"
It's always fun when founders disagree (great discussions ensue), but in Zeguro's case, everyone was on the same page.
We started by constructing style tiles and getting founder feedback. Here are two early examples.
In addition to the main category, the document also lays out 3 points of additional information and a list of supporting characteristics.
(Psss. Doesn't this gradient look amazing? We happily dubbed it "Tequila Sunrise".)
All of the style components are part of a living style guide on frontify. Designers can easily refer to the corresponding page and pull necessary components. In the same vein, designers can upload any additional creations they add to the style guide.
For the project, one of the most challenging things was coming up with a style that was somehow unique from the numerous security websites floating out there. The core principles like "security", "trusted", and "innovative" are ones that are widely adopted. The problem was finding an unconventional way of conveying those tones without resorting to the usual color palettes.
In the end, we realized that trustworthy can also mean playful, when done delicately and done right. While this project was not unique in terms of stakeholder involvement, it was unique in its potential. Starting with a blank slate, we were able to experiment more.