Aiooki is an investment platform for investors to pool resources and purchase investment properties together without loans or mortgages. Just as you would purchase a share of a company, you can now purchase a share of an investment property.
Not everybody's a trailblazer like you, so our designs gotta cater to the followers too. How else would the fundraising work if users couldn't join, right? This one is easy to understand in theory, but the complexity of this problem comes from the sheer amount of information we need to collect. The key is to usher the users over the endless hurdles of questionnaire after questionnaire.
After I joined the team, the core structure of the product was changed (part of the product architecture redesign). Instead of relying on Aiooki to generate investment deals, we opted for user generation to both remove ourselves as the bottleneck and to facilitate a quicker lifecycle. Because of this change, we needed to create and implement a completely new deal creation process.
Now this will be a tricky one, we are running on limited runway and limited manpower seeing as I'm the only designer. But here we go.
Since we are a startup and had to be scrappy, the process was pruned to fit our product timeline. We had one session of brainstorming with the founders and team members where we drafted a rudimentary list of feature requirements and business goals for the product. Soon after I started creating low-fidelity mockups and iterating upon them. The iteration process was a long and tedious one, as the project scope, timeline, and focus often shifted without warning.
Here's what the new join flow looks like, comments included.